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360 Digital Assessment

The GDD Interactive 360 Digital Assessment is a formal, analytics and intelligence driven assessment process that covers every aspect of your digital strategy. During this process we assess your digital brand strategy, internal resources dedicated to digital efforts, social and content media presence activity, web site effectiveness, SEO strategy, and much more. With this indispensable 360 degree view of your digital footprint, combined with your business goals, we are able to develop actionable and profit driven steps for optimizing your digital brand and marketing efforts and capitalizing on them.
 
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Marketing Strategy

Today’s purchase cycle is nearly instantaneous. From awareness to purchase, consumers are making split-second decisions about what to buy and from whom. Your success depends on being in the right place and the right time. With discipline, research, and an ever-growing list of tactics to engage consumers, we can get you there.

 

Our marketing services include:

  • Marketing calendar planning
  • SEM/keyword
  • eCRM
  • Display
  • Email
  • Loyalty
  • Brand Management
  • Reputation management
  • Contests/ promos
  • Work of mouth/ guerilla
  • PR
 
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Creative & User Experience

A good user experience is simply the digital equivalent of “the customer is always right.” Our approach to any type of consumer interaction — from apps to kiosks to web sites (remember web sites?) — begins when we remind ourselves that everything we create will be used by the same target demo: a human being.

 

Our creative services include:

  • Digital brand identity
  • User interface design
  • Websites/ mobile sites/ apps
  • Social media apps and pages
  • Product and feature video
  • Flash and 3D animation
  • Copy writing and content editin

 

Our user experience services include:

  • Discovery/requirements
  • Data and content strategy/design
  • Prototyping
  • User experience testing
  • Heuristic analysis
 
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Analysis & Planning

Kevin Smith catapulted Southwest Airlines into an unwanted national spotlight in less than 10 minutes by tweeting “Dear @SouthwestAir I know I’m fat, but was the captain really justified in throwing me off a flight for which I was already seated?” Business intelligence isn’t just for Forrester anymore. Our BI and Research experts combine always-on media and instant-read analytics with CSI style investigative techniques to bring you revenue-driving (and oftentimes brand-saving) insights you can’t get anywhere else.

 

Our analysis and planning services include:

  • GDD Digital Brand AssessmentTM
  • Market and competitive research
  • Brand strategy
  • Social influence & reach/strategy
  • Media planning/ad spend ROI analysis
  • Usability testing
  • Business intelligence and analytics
 
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Technology Services – Reaching consumers on every screen

It seems CMOs are increasingly expected to know as much about device platforms, cloud computing, and APIs as do their CTO counterparts. But do you have that kind of time? Probably not. But our programmers and engineers do. Our programmers and engineers know the languages that power the screens your customers live in front of, but they also know more about consumer behavior and online conversion than most marketing majors. So you can focus on where you want to go. Our software team will help determine the best ways to get there. Our technical services include:
  • Mobile Platform Development (Droid, iOS4)
  • Search Engine Optimization
  • Delivery-Optimized Email Coding
  • HTML5, CSS3, AJAX Development
  • PHP/MySQL Development
  • ASP .NET Development
  • Share Point User Interface Integration
  • ATG User Interface Integration
  • Omniture and Google Analytics Implementation
  • WordPress Customization