WANT INSIGHT INTO YOUR CUSTOMER BASE? BETTER LISTEN UP

With social media and instant access to a worldwide sounding board, consumers are finally having their day in the sun. We use this to your advantage, keeping you ahead of consumer spending habits and sentiment with disciplined social listening and digital research that tells us more than a focus group ever could. We blend this with traditional methods through our relationships with partners in both media data warehousing and consumer insights to get the clearest — and most actionable — picture of your customer today and tomorrow.

Our Approach

Media is no longer siloed, and your consumer research shouldn’t be, either. We look carefully at the subtle differences in lifestyle, life stage and other telling differentiators to give us a crystal-clear picture of your customers’ intent. We do this using a combination of traditional research methods as well as the best research of all: live data through media tracking and social listening.

Some of our CONSUMER INSIGHTS offerings:

  • Competitive Research
  • Social Listening
  • Consumer Journey Analysis