Consumers + engaging content = explosive success
Getting content into consumers’ hands is just one step. When consumers connect with the content, that’s when the magic happens. Our experience has shown that when we people find a connection point to a brand, such as an engaging blog, they spend more time browsing all of a brand’s website. And if we can leverage multiple forms of media, we can grow your brand exponentially.
We take a holistic approach to content marketing. We believe a brand’s website, blog, email and social media need to work seamlessly together, so when we sit down to plan content, we look at how we can use cross-promotion to accelerate your message. An email will drive consumers to new products on your home page, your home page will link to a blog post related to the product, Facebook will ask fans to participate in a contest via a Pinterest board, which will also showcase the fabulous products available on your website, and then contest winners will be posted back to Facebook. As consumers find multiple touchpoints to interact with your brand, they’ll also encounter ways to share that content with others, creating even more opportunities to engage and spread your message.
Some of our Content MARKETING offerings:
- Blogger & Influencer Outreach
- Content Strategy
- Content Development
- Measurement & Analytics