Disappointing metrics are not a sign of failure. They are a road-map to success.
If we can’t visualize a consumer from the first search to the last ring of the cash register, we’re not happy. We don’t stop until we have the ability to track and measure everything from clicks to satisfaction. We take a 360-degree approach to goal benchmarking, enveloping all of your channels into one dashboard, even if some of those channels come through another partner.
“So what?” That’s the question we’re constantly asking ourselves. Driving ROI through reduced cost and increased sales comes when you can look at the data and draw actionable conclusions that drive results. We chain our measurement techniques together across all of your channels — social, email, display, text, you name it — to develop a holistic picture that not only evaluates past behavior but also gives direction for what to do next.
But rest assured, we’re not beholden to out-of-the-box platforms spitting out the same key metrics year after year. We meet the demands of an increasingly complex data stream by developing custom measurement programs that capture and detail the pieces of information that are most important to your business, even if we have to invent a few along the way.
Some of our Measurement & Analytics offerings:
- Key performance indicator (KPI) creation
- Business intelligence
- Multivariate testing
- Usability testing
- Custom dashboards