WHEN WAS THE LAST TIME YOU SEARCHED THE YELLOW PAGES?
Search engines are such a natural part of our lives today it’s easy to forget that not so long ago we were stuck searching through the phone book for a good place to eat. Now we expect search engines — and not just Google — to anticipate our questions and serve answers instantly. Making sure your brand is among the first answers is where we go to work.
Understanding consumers is the magic bullet to building a high performance search marketing strategy. Anticipating whom your customer is and what she’s looking for is the key to getting you there when she needs you. We use the latest in search and keyword intelligence tools to measure share of voice and opportunity in important keywords and phrases, then develop a strategy that capitalizes on every channel you touch from desktop to mobile to social.
We like to tell clients that when they get an SEO strategy they also get a paid search strategy, and vice versa. Quality score, impressions, position and click-through rates are impacted by optimization in both, and we look at it that way. We find efficiencies across SEO and paid search that will bring cost-per-click (CPC) down, while giving you more coverage more of the time.
Search engines are scrutinizing landing page experiences like never before. For every targeted keyword and link we put into the market, there is a disciplined and well-defined landing page experience waiting on the other side. With advantages that include complete control over tracking and analytics, ability to rapidly test and learn, singular focus for consumers, mobile and desktop specificity, and lower CPC, landing pages are a critical part of our search strategies.
Some of our search marketing & optimization offerings:
- Paid Search Advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Keyword Monitoring