A medium that can at once be responsible for Shit My Dad Says and government-toppling civil upheaval is not to be taken lightly. Social media in its many forms has evolved into a data-driven business driver, and don’t let anyone tell you different. As one of our favorite and strongest capabilities, our social marketing practice has successfully turned consumers into brand advocates and driven measurable business impact for some of the world’s most iconic brands.

Our Approach

We look at social marketing from three angles: engagement, content acceleration and product promotion. Each brand’s mix is unique, and the mix changes. We begin with a disciplined social strategy focused both on basic metrics (shares, likes, etc.) and advanced attributes including last-touch eCommerce drivers, cross-channel interplay, fan profiles and in-store lift. From this we build an ongoing social execution and measurement plan designed to move these metrics in meaningful ways. Sounds serious, and it is, but the end product manifests itself in a lively and engaged fan base that spends more with your brand.

Some of our social media offerings:

  • Social Strategy
  • Social Listening
  • Community Management
  • Content Development
  • Customized Social Media Measurement & Analytics