A SOUND STRATEGY USES THE PAST TO PLAN THE FUTURE
Our digital marketing strategies are an evolving mix of past performance evaluation, real-time data, trend spotting (and sometimes ducking), goal setting, observation and finally, educated guessing. Prediction with absolute certainty is not a natural occurrence in the digital space, especially on the bleeding edge of it. We’re at our best when we use information to validate what our gut instinct is telling us.
We’ve learned that the best strategy is one that doesn’t try to look around too many corners at once. A brilliant strategy, like a big idea, has to be executed to have an impact. When developing a digital roadmap for a brand we weigh and balance everything from IT infrastructure to aspirational consumer behavior to create a comprehensive and cohesive plan of action for reaching goals or changing course.
Some of our STRATEGY & PLANNING offerings:
- Consumer Profiles & User Personas
- Social Media & Content Strategy
- Media Budget Planning (Offline-to-Online Budget Transition)
- Integrated Brand Strategy & Launch
- Search/Keyword Strategy
- Consumer Behavior Modeling
- Consumer, Market, Trend & Technology Research
- Competitive Analysis
- Digital Product Roadmap Planning
- Multichannel Digital Strategy
- Analytics & Measurement Baselining